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Table 5 Short summaries of the three farmer styles

From: A Q study: exploring the purpose of transdisciplinary dairy advisory services in Denmark

Farmer styles

Economy and strategy-focused

Teamwork and knowledge-focused

Production and economy-focused

Purpose

Prioritize financial aspects along with a long-term strategic focus

Acknowledge the importance of follow-up, but beyond this, the collaboration process itself is less important

Creating results by working together in a network for knowledge exchange in order to identify potentials for improvements. The collaboration process is important in itself

Focus on operational production-oriented and financial aspects. Working together is a method to obtain better results, than one advisor could alone

High priority statements, examples

To increase the net income of the farm

To follow-up on agreed actions

To ensure value for the money in terms of my investment in transdisciplinary advisory services

To get help from my advisors to achieve the farm strategy

To identify possible improvements

To benefit from all available knowledge regarding the interaction between feed and health

To obtain knowledge from several professional perspectives

To create results by working together

To increase the net income of the farm

To ensure value for the money in terms of my investment in transdisciplinary advisory services

To improve animal welfare

To improve the production results of the farm

High priority distinguishing statement, example

To follow-up on agreed actions

To benefit from all available knowledge regarding the interaction between feed and health

To improve animal welfare

Low priority distinguishing statement, example

That my advisors raise all necessary issues despite any potential disagreement

To ensure value for the money in terms of my investment in transdisciplinary advisory services

To motivate me to change farm management procedures